Travel provider sees Brazil bookings soar by 90% - Emerging Real Estate

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 Travel provider sees Brazilian bookings soar by 90% in a year

Here at Emerging Real Estate we have been recommending Brazil as an excellent property investment for some time now. If any more proof were needed that Brazil is a prime property investment spot, figures recently released by the travel provider Expedia have shown an astonishing 90% increase in demand for holiday bookings to Brazil through the course of 2011. This rise in tourism is boosting the property market as the demand for holiday rentals and apartments in Brazil soars, particularly new build properties which offer investors a low level market entry point.

Rafael Del Castillo, Director of Market Management for Expedia South America, confirmed that “Bookings made on Expedia to Brazil have grown more than 90% over the past year. We are also seeing strong growth in the number of international travellers to Brazil, especially from the US, UK, Italy, France and Spain”.

Expedia’s analysis of a sharp increase in visitors is backed up by official figures released by the Brazilian Ministry of Tourism. They report an average 18.8% increase in tourist visitors for the first six months of 2011 compared to the same period in 2010, with 4.4million tourists visiting the country. Business Monitor International, which assesses global markets, predicts that this will rise to an increase of 21.5% over the next 4 years. The increase in visitors is expected to contribute approximately £5.7million to the country’s economy.

Brazil has been steadily increasing its role on the world stage and this, together with the country’s increasing political stability, has brought it to the attention of many Europeans who perhaps would previously have holidayed closer to home. The Brazilian Government have also increased their tourism marketing activities in a concerted effort to bring more visitors to the country, injecting capital that can then be used to further improve the local infrastructure. The 2014 World Cup and the 2016 Olympic Games will surely continue to drive tourists to the country and a prudent investment in the country’s property market is likely to bring a handsome reward to investors well placed to exploit the increase in visitors to this beautiful country.